The story
Founder Story
Samarpita Dash, an actor based out of Odisha has always been inclined towards her culture. In her early 20s, she is already 2 films and 6 theatre plays old. Her cultural essence is evident in her acting but she stays hungry to inspire and get inspired by her beautiful land so whats best than a trendy product, blend with ODIA ethos.
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Brand Story
One fine day when Samarpita was sitting under a guava tree and thinking about the name of her TOTE brand, Isaac Newton from heaven ... ( Just kidding )
She loves the fruit, hence the ODIA name "PIJULI" which is Guava in english came to inception as a Brand. A brand that aims to bring culture and style together for women of all ages but is it just for the TOTE bags? Well, its just the beginning. Is there an end to crativity! We guess, not.